September 05, 2017
Color Theory So, what is color theory? Color theory is the theory behind color mixing and color pairing. It provides methods and guidance for understanding how colors influence one another. Understanding colors and how they can work together or against one another can really help yourContinue Reading ?
May 02, 2017
A Letter To Aspiring eCommerce Entrepreneurs Dear aspiring eCommerce entrepreneur, You want to start your own business. You want to be your own boss. You want to be able to support yourself while doing something you love. However, you are also hesitant. Fear & Failure The idea of failContinue Reading ?
April 04, 2017
What Is A Copyright? A copyright is the exclusive legal right to copy, publish, profit from, reproduce, or distribute a literary, musical, or artistic work. A copyright is typically given to the originator of a work or the entity it was created for. It essentially means that the holdeContinue Reading ?
February 07, 2017
What Is A Loyalty Program? A loyalty program is a rewards program that businesses offer to their loyal customers. Loyalty programs reward and encourage return purchasers. Every consumer loves to feel like their purchases are appreciated. A loyalty program is a great way to give back tContinue Reading ?
January 17, 2017
What Is A Platform? When we refer to a platform, we are simply referring to an eCommerce software or website that allows you to sell things online. Shopify is a platform. Etsy is platform. Different platforms offer different things. Some platforms have marketplaces already establishedContinue Reading ?
May 10, 2016
How Does Embroidery Work? Embroidery is a decorative technique used to create designs on fabric. This technique involves the weaving of thread to create shapes and words. Embroidery looks elegant and is distinguishable by it’s raised and textured qualities. If you are using PrintauraContinue Reading ?
May 03, 2016
We decided to add pillows to our product offerings because they are a staple decor item for any home. Pillows are a great addition to any store because they appeal to a wide variety of people. Pillows can also offer your shoppers a fun way to customize their homes with their unique peContinue Reading ?
April 27, 2016
DTG Printing DTG printing, also referred to as direct to garment printing, is a method used to print digital imagery onto t-shirts and other fabrics. DTG printing is the method we use most frequently here at Printaura. Direct to garment printing is just what it sounds like; the desigContinue Reading ?
April 12, 2016
Have you ever been on a website searching for fonts to use for your designs, only to realize the fonts are categorized by terms that you don’t understand? If so, you certainly aren’t alone. I had been designing for a long time before I ever thought to look into these terms. Some are eContinue Reading ?
March 15, 2016
Finding free fonts has become quite easy. Finding GOOD free fonts gets a bit harder. Finding good free fonts that include a license for commercial use … now that’s no easy endeavor! We’ve taken on the task of cultivating 25 of the best free commercial fonts the internet has to offer,Continue Reading ?
March 08, 2016
The print industry is full of jargon that most people aren’t familiar with. We know it can be hard to navigate through some aspects of fulfillment when aren’t even sure what the terminology is referring to. We try to make things as clear and simple as possible, but it's still easy toContinue Reading ?
March 02, 2016
Sizing And Placement We get a lot of questions about design sizing and placement here at Printaura. People aren't sure how to gauge the sizing of their designs. It can be hard to visualize the size a digital design on a real life garment. We decided to create this handy guide to helpContinue Reading ?
February 02, 2016
What Is Image Licensing? If you aren't an artist, odds are you've looked into buying stock imagery to use in your designs at some point. One of the most important things to consider when buying stock imagery for your products is the licensing. Licensing refers to the usage agreement yContinue Reading ?
December 22, 2015
Printaura offers many t-shirt brands that feature different fabric options. The variety of fabric is great if you know what you are looking for. However, it can be a little confusing and intimidating if you aren’t sure what the difference is. We know most people aren't fabric experts,Continue Reading ?
December 15, 2015
If you aren’t very familiar with graphic design, you probably aren’t too familiar with different file types, what they mean, and how they are different. When it comes to creating images for print, file type becomes very important. You will notice we ask for specific file types for difContinue Reading ?