Color Theory: A Beginner’s Guide

Color Theory So, what is color theory? Color theory is the theory behind color mixing and color pairing. It provides methods and guidance for understanding how colors influence one another. Understanding colors and how they can work together or against one another can really help your
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Easy Copyright Guide

What Is A Copyright? A copyright is the exclusive legal right to copy, publish, profit from, reproduce, or distribute a literary, musical, or artistic work. A copyright is typically given to the originator of a work or the entity it was created for. It essentially means that the holde
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Loyalty Programs: A Beginner’s Guide

What Is A Loyalty Program? A loyalty program is a rewards program that businesses offer to their loyal customers. Loyalty programs reward and encourage return purchasers. Every consumer loves to feel like their purchases are appreciated. A loyalty program is a great way to give back t
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How To Choose An eCommerce Platform

What Is A Platform? When we refer to a platform, we are simply referring to an eCommerce software or website that allows you to sell things online. Shopify is a platform. Etsy is platform. Different platforms offer different things. Some platforms have marketplaces already established
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Do’s and Don’ts of Embroidery Design

How Does Embroidery Work? Embroidery is a decorative technique used to create designs on fabric. This technique involves the weaving of thread to create shapes and words. Embroidery looks elegant and is distinguishable by it’s raised and textured qualities. If you are using Print Aura
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Inspiring Pillow Designs & Pillow Mockup Templates

We decided to add pillows to our product offerings because they are a staple decor item for any home. Pillows are a great addition to any store because they appeal to a wide variety of people. Pillows can also offer your shoppers a fun way to customize their homes with their unique pe
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DTG Printing Vs. Screen Printing

DTG Printing DTG  printing, also referred to as direct to garment printing, is a method used to print digital imagery onto t-shirts and other fabrics. DTG printing is the method we use most frequently here at Print Aura. Direct to garment printing is just what it sounds like; the desi
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Font Glossary

Have you ever been on a website searching for fonts to use for your designs, only to realize the fonts are categorized by terms that you don’t understand? If so, you certainly aren’t alone. I had been designing for a long time before I ever thought to look into these terms. Some are e
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Top 25 Free Commercial Fonts For T-Shirt Designs

Finding free fonts has become quite easy. Finding GOOD free fonts gets a bit harder. Finding good free fonts that include a license for commercial use … now that’s no easy endeavor! We’ve taken on the task of cultivating 25 of the best free commercial fonts the internet has to offer,
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Print On Demand Glossary

The print industry is full of jargon that most people aren’t familiar with. We know it can be hard to navigate through some aspects of fulfillment when aren’t even sure what the terminology is referring to. We try to make things as clear and simple as possible, but it’s still ea
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Design Sizing and Placement Guide

Sizing And Placement We get a lot of questions about design sizing and placement here at Print Aura. People aren’t sure how to gauge the sizing of their designs. It can be hard to visualize the size a digital design on a real life garment. We decided to create this handy guide t
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Image Licensing Guide + Stock Resources

What Is Image Licensing? If you aren’t an artist, odds are you’ve looked into buying stock imagery to use in your designs at some point. One of the most important things to consider when buying stock imagery for your products is the licensing. Licensing refers to the usage
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How To Choose The Right T-Shirt Fabric

Print Aura offers many t-shirt brands that feature different fabric options. The variety of fabric is great if you know what you are looking for. However, it can be a little confusing and intimidating if you aren’t sure what the difference is. We know most people aren’t fabric e
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File Type Cheat Sheet

If you aren’t very familiar with graphic design, you probably aren’t too familiar with different file types, what they mean, and how they are different. When it comes to creating images for print, file type becomes very important. You will notice we ask for specific file types for dif
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Legal Guide to T-Shirt Design

With the popularity and use of the internet it has become increasingly easier to start your own company and sell custom printed products such as t-shirts. But with this convenience also comes many legal problems. It is easier than ever to search Google Images, Pinterest, or a popular
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